FORTIS BUYING GROUP, UK:
Fortis initially asked AET in 2016 to source many new bathroom products for a new OEM brand they had been in development with for a few years. For many reasons that brand had never gotten of the drawing board, that is when through many years of connections with new buyers joining Fortis from Travis Perkins and Wickes they asked me/AET to take on this project. We identified their needs, and their issues in making this actually work. Establishing that as a Buying Group, they could certainly buy products, but they could not possibly distribute those product to their members. AET heading their “Think Tank” identified the best business to undertake the logistics, and after assessing many businesses I identified that Cassellie offered the best partner for distribution and customer service. Months of structuring the business brought the contract between Cassellie and Fortis to a successful conclusion and first year turnover between those businesses hot over £12 Million.
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