Intro
Many global and regional brand businesses will use many different types of businesses to assist them in R&D, D&E, NPD, and through to the launch of products within their markets. It could simply be a new range of products that they want to test launch, or it could be for brand new product ranges across their global supply chain. It is a fact that a whole industry of trading businesses globally have been built to supply to those needs; some companies such as Li & Fung founded in Hong Kong in 1908 are new $Multi-billion global empires and are indeed much bigger than many of the businesses that they supply. Others like AET Group, ‘founded in 2009’ take a much smaller and more bespoke to approach to identifying and capitalising on the needs of only a select number of clients.
In this series of case studies, we identify just a few brand names and explain how AET Group built a solution to their needs.
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