AET Brands Your UK Brand Building Specialists

Mission

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We don’t just market products — we build brands that matter.

Our mission is to champion excellence and innovation across Asia, Europe, and beyond. Through trusted partnerships and bold strategies, we help our clients cut through the noise, scale with confidence, and transform markets.
We don’t wait — we innovate.

 

Vision

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To be the go-to partner for global home & living brands looking to grow in the UK and Europe. Whether we’re launching, scaling, or repositioning a brand — our aim is simple: make it visible, viable, and valuable.

What We Do

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AET Brands partners with leading manufacturers of home, DIY, and RMI products — from kitchens and bathrooms to wall coverings and fittings. We bring their best to the UK market, backed by over 30 years of experience in global brand building, supply chain management, and marketing strategy.

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We handle everything:

• Product design & engineering

• Supplier sourcing & partnerships

• Quality assurance & logistics

• Pricing, terms & shipping agreements

• Sales support & marketing strategy

You define the goal. We deliver the plan.

 

How We Work

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We work side-by-side with you — keeping communication open, targets clear, and progress transparent. We give you:

• A single point of contact

• End-to-end supply chain support

• Agile strategies for pricing, promotion, and positioning

• Market insight and adaptable planning

 

Why AET Brands?

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Because we understand the market — and we move fast.
Because we’ve built brands people trust — and we’re just getting started.
Because we know the pressure of global trade — and take it off your shoulders.

Let’s build something brilliant — together.

Mike Campbell
Founder & CEO, AET Brands