CAVALIER, UK:
A very well-established Bathroom Products Manufacturer started a development programme with AET in 2017 to build an entry into a market they had never been involved in: This project was to develop a UK Suitable Mid-Range Taps and Shower Collection of Products. This range was to be called Niagara Brassware and was to be designed to suit Cavalier’s customer base of mainly bathroom retailers and merchants. It also had to compete effectively with current market leaders like Bristan, Skudo and Ultra-Finishing/Hudson Reed. AET commenced the project, working with just two manufacturers and 6 months later the project was launched. From Brand packaging and leaflets, branded fitting instruction, branded taps and showers and with to be launched WRAS Approvals across the range. The launch was made with 30 ranges making up the very first UK Niagara Brassware offer. That product range continues to grow and the success now has Niagara Brassware as a very well developed and innovative brand with sales will into the £millions each quarter.
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