AET & Cavalier UK

CAVALIER, UK:

A very well-established Bathroom Products Manufacturer started a development programme with AET in 2017‭ ‬to build an entry into a‭ ‬market they had never been involved in‭: ‬This project was to develop a UK Suitable Mid-Range Taps and Shower Collection of Products‭. ‬This range was to be called Niagara Brassware and was to be designed to suit Cavalier’s customer base of mainly bathroom retailers and merchants‭. ‬It also had to compete effectively with current market leaders like‭ ‬Bristan‭, ‬Skudo and Ultra-Finishing/Hudson Reed‭. ‬AET commenced the project‭, ‬working with just two manufacturers and 6‭ ‬months later the project was launched‭. ‬From Brand packaging and leaflets‭, ‬branded fitting instruction‭, ‬branded taps and showers and with to‭ ‬be launched WRAS Approvals across the range‭. ‬The launch was made with 30‭ ‬ranges making up the very first UK Niagara Brassware offer‭. ‬That product range continues to grow and the success now has Niagara Brassware as a very well developed and innovative brand with sales will into the‭ ‬£millions each quarter‭.‬